Category Archives: Marketing & Advertising

Alliteration makes it true! Get a ‘Bombshell Bikini Body’ in 14 Days with Tracy Anderson: Part III

Read Part I and Part II of this review. Finally down to the LAST segment here of what has become an unexpectedly long review of a very short spread in Cosmo UK. Before we start reviewing this last segment, I … Continue reading

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Alliteration makes it true! Get a ‘Bombshell Bikini Body’ in 14 Days with Tracy Anderson: Part II

In our last segment we went over the introduction and first segment of a Cosmo UK spread telling us how to best get a beautiful bangin’ bombshell bootylicious bikini bod in a mere two weeks. If that sounds too good … Continue reading

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Alliteration makes it true! Get a ‘Bombshell Bikini Body’ in 14 Days with Tracy Anderson: Part 1

Today we have a detailed review of a segment in the UK Cosmo magazine claiming to show you how to get a “Bombshell Body in 14 Days.” Ten-Second Marketing Segue Before we dive into the content, I’d like to point … Continue reading

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What Can Magazine Covers Teach Us About Ourselves?

Just a quick little post today about “trigger” words used to grab our attention. I’ve spent the past 3 months collecting keywords on the covers of several popular men’s and women’s magazines, most with a focus on fitness.  Here’s what … Continue reading

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Project: “Let’s Sharpen Our Bullshit Detectors!”

Sometimes a good rant involves more than a mere 1,000 word blog post. Now, I’ve made plenty of those, don’t get me wrong.  But I’ve been thinking for a while that I’d like to compile all the fitness-industry ranting in … Continue reading

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Too Fat, and Now Too Old: Compounding Problems

There’s a bit of a “chicken or egg” argument about certain marketing tactics.  The dual argument will go as such: “The media just give us what we want.  We fear being unattractive or appearing old, and they prey on those … Continue reading

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