Category Archives: Rants

Alliteration makes it true! Get a ‘Bombshell Bikini Body’ in 14 Days with Tracy Anderson: Part III

Read Part I and Part II of this review. Finally down to the LAST segment here of what has become an unexpectedly long review of a very short spread in Cosmo UK. Before we start reviewing this last segment, I … Continue reading

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“Katie’s Tips for Killer Legs” – AKA a conglomeration of fitness-industry myths

This video is low-hanging fruit, I’ll admit it.  But it was such a perfect compilation of the flawed language used by the fitness industry at large that I couldn’t resist the opportunity. First of all, let’s watch this thing, then … Continue reading

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Book Review – “Jumpstart to Skinny” by Bob Harper || Chapters 6-7

Chapter / Rule 6 – Do 45 minutes a day of low-intensity cardio, preferably before breakfast Now, you may be shocked to know that I happen to think this is fantastic advice.  The first half of the sentence anyway.  And … Continue reading

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What Can Magazine Covers Teach Us About Ourselves?

Just a quick little post today about “trigger” words used to grab our attention. I’ve spent the past 3 months collecting keywords on the covers of several popular men’s and women’s magazines, most with a focus on fitness.  Here’s what … Continue reading

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I’m Tired of Seeing This Routine

Pinterest remains a constant source of fascination for me. Sometimes I’m not sure if the pins I’m seeing are from companies or from the average user.  But regardless, every post on the Health & Fitness board is still about the … Continue reading

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Project: “Let’s Sharpen Our Bullshit Detectors!”

Sometimes a good rant involves more than a mere 1,000 word blog post. Now, I’ve made plenty of those, don’t get me wrong.  But I’ve been thinking for a while that I’d like to compile all the fitness-industry ranting in … Continue reading

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Too Fat, and Now Too Old: Compounding Problems

There’s a bit of a “chicken or egg” argument about certain marketing tactics.  The dual argument will go as such: “The media just give us what we want.  We fear being unattractive or appearing old, and they prey on those … Continue reading

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